Brut: The Cologne That Outlasted Everything
Walk into any drugstore and you'll see it that green bottle that's been there since 1964. Brut cologne. Same design. Same bold scent. Same $8 price tag. It shouldn't still exist. But here we are, 60 years later, and Brut refuses to die. What Made It Huge Brut launched when masculinity was simple and loud. The tagline said it all: "If you have any doubts about yourself, try something else." They got Joe Namath, Henry Cooper, and other sports legends to sell it. The message was clear: confident men wear Brut. No apologies. It exploded through the 60s and 70s. Every dad had a bottle. What It Actually Smells Like Bold. Green. Herbal. Unapologetically masculine. Top notes hit with citrus and lavender. Middle notes bring herbs and spice. Base notes finish with woods and moss. It doesn't whisper it announces you walked in the room. That's either nostalgic and great, or old-fashioned and overwhelming, depending on who you ask. Why It Should Have Died By the 90s, e...
