The Marketing Audit Bangladesh’s Coffee Industry Has Never Done
Bangladesh’s coffee market is growing. More cafés are opening, local roasters are emerging, imported beans are becoming more visible, and a younger generation is experimenting with specialty coffee. From Banani to Dhanmondi, coffee has increasingly become part of an urban lifestyle. But growth should not be confused with understanding. The uncomfortable question is: do we actually understand the Bangladeshi coffee consumer? We know what the industry sells, but do we know why people buy coffee, what makes them choose one brand over another, what prevents them from buying again, and what role coffee can realistically play in a country where tea already owns the everyday beverage habit? That is where the missing marketing audit begins. A proper audit would look beyond cafés, social media and product launches and examine the entire market from consumer behaviour and competition to positioning, pricing, distribution, customer experience and retention. The first discovery might be t...
