Why Bangladesh's Coffee Brands Confuse Brand Image With Brand Identity
Walk into most cafés in Dhaka and you'll see the same thing: beautiful interiors, Instagram-worthy corners, and carefully styled cups. The look is there. The vibe is there. But ask the owner what their brand stands for, and you'll often get a shrug. That's the problem in a nutshell: Bangladesh's coffee brands are building brand image (how they look) when they should be building brand identity (who they are). [dsca.com](https://dsca.com.bd/best-coffee-shops-dhaka/) The difference, simply put - Brand identity is internal: your purpose, values, promise, and positioning. It's who you are when nobody's watching. - Brand image is external: how people perceive you based on what they see and experience. It's the impression you leave. Identity comes first. Image follows. But in Bangladesh's coffee industry, most brands have it backwards. The evidence of the confusion Look at what's actually happening: 1. Aesthetics without substance. Many cafés invest he...
